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Our Mission

Every outdoor enthusiast knows that the backcountry can be as dangerous as it is beautiful. That’s where Rugged Apparel™ premium 550 paracord gear can make a world of difference. Our lightweight 550 paracord bracelets are extremely practical and can be used for anything from tying a splint to repairing your backpack... aside from the endless uses, they make a great stylish and functional accessory for avid outdoor enthusiasts around the globe.

In addition to our 550 paracord bracelets, we make some really nifty paracord dog collars, paracord dog leashes, paracord watch bands for the Garmin Fenix, paracord keychains and paracord lanyards. Design your own Rugged Apparel paracord gear today and get something that’s uniquely you along with a little peace of mind during your adventures in the great outdoors!

Our Partners

Paracord Bracelets

We offer paracord bracelets in thousands of different color combinations and various styles to fit each customers need. All of our products are handmade in Colorado and utilize genuine USA made 550 paracord.
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For the Dogs

Being from Colorado, it’s all about the outdoors and being with man’s best friend. Customize some of your buddy’s accessories with our “For the Dogs” section all handmade out of the same 550 paracord.
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Folds of Honor Series

Since paracord bracelets originated in the military we wanted to give a little something back. We donate to The FOH Foundation which gives back to the families of soldiers wounded or killed while serving their country.
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